Chuka Obi

Director of Creativity and innovations, Globacom

Chuka Obi is a celebrated creative director and strategist with over 15 years of experience in advertising, branding, and storytelling. Currently the Director of Creativity and Innovations at Globacom, he has led standout campaigns for global and local brands including Pepsi, MTN, Heineken, Google, and Amstel Malta, blending cultural insight with commercial impact.

Chuka has worked across top agencies like DDB Lagos, Insight Publicis, and Publicis, guiding teams and delivering work that resonates across Africa. In 2023, he made history as one of the few Nigerians selected to serve on the Cannes Lions Jury, spotlighting African creativity on a global stage.

A mentor and cultural advocate, Chuka uses platforms like +234Art and industry events to promote sustainable creative ecosystems and African storytelling. His career reflects a commitment to shaping narratives, elevating local talent, and using creativity to influence both business and culture.

Meet the jury

LAA 2025

Stephanie Busari

Senior Editor Africa, CNN

Titilope Adesanya

Director of Operations - Africa, EMPIRE

Femi Taiwo

Managing Partner, F.I.T Africa

Ladun Awobokun

Chief Content Officer, FilmOne Limited

Chinyere Inya

Partner, Accelerate & Future Africa

Wole Odetayo

CEO, Southwest innovation & Tech Co. Ltd